Wildfang is built on a simple idea — style has no gender. As a creative lead, I own the work that brings that idea to life across every channel, from campaign concept through final asset.
I direct campaigns end-to-end — art directing shoots, guiding a team of photographers and stylists, writing copy, and producing paid ads that perform. My job is to make sure everything we put out feels unmistakably Wildfang, whether it is a product email or a Meta acquisition ad that ran for over a year.
CREATIVE LEAD
Set direction across all brand channels — web, email, social, and paid.
TEAM DIRECTOR
Directed photographers, stylists, and contract designers on every shoot.
BRAND VOICE
Wrote and maintained copy across product, email, and campaign touch points.
I built and directed a full creative system — brand guidelines, photography style, copy tone, and a modular asset library that scaled across channels. I art directed every shoot, working directly with contract photographers and stylists to keep the visual voice consistent, whether we were shooting a $40 tee or a seasonal campaign.
On the paid side, I concepted, wrote, and produced ads that balanced brand integrity with performance goals — including a Meta acquisition ad that outperformed all others and ran for over a year without refresh: